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Shopify trust badges app

Assurely Trust Badges & Icons for Shopify

Trust badges and payment icons under your buy buttons

Show free shipping, easy returns and secure checkout as icons with a short line of text, on product pages, in the cart and above the footer. Pick from 1,500+ icons, upload your own, or show the payment methods your store accepts.

Install on ShopifyBook a demo
  • One plan, every feature included
  • No view limits
  • Support from the developers who build it
  • Trust badges
  • Payment icons
  • Feature icons
  • Guarantee badges
  • Product highlights
  • 1,500+ icons
  • Targeting and schedule
  • Translations

Overview

What are trust badges for a Shopify store?

Trust badges are small icons with a few words, such as free shipping, easy returns or secure checkout, placed where a shopper is deciding whether to buy.

Assurely turns them into badge sets you edit in one place. Each icon has a title, a subtitle and an optional link, and the whole set follows your theme’s fonts. Payment icons are drawn by Shopify, so they show the methods your store really accepts.

Badges placed with the theme block are written into the page by your theme, with no script. Automatic placement uses a small script to move a set under the buy buttons, under the cart’s checkout button or above the footer.

  1. Say it where shoppers decide

    Put shipping, returns and payment promises right under Add to cart.

  2. Your words, your icons

    Write the text yourself and choose from 1,500+ icons or upload your own.

  3. Show it to the right shoppers

    Limit a set to products, countries and dates, and translate it per language.

Features

What you can put in a badge set

  • Badge sets

    A set is a group of up to 12 icons, each with a title (60 characters), a subtitle (140) and an optional link, plus an optional heading above. You can keep up to 50 sets.

  • 1,500+ icons

    Search a library in 11 categories, such as shipping, returns, guarantee, security, support and quality, and recolor any icon to match your brand.

  • Your own icons

    Upload an SVG, PNG, WebP or JPG up to 1 MB. The file is saved to your own Shopify Files and shown as an image.

  • Payment icons

    Shopify draws the logos itself. Choose “My store’s payment methods” to show every method you accept, or pick methods one by one.

  • Four layouts, eight designs

    Row, grid, list or payment strip. Start from Clean, Soft card, Outline, Bold, Minimal line, Pill, Dark or Accent bar, then change colors, sizes, corners and columns.

  • Theme block or automatic placement

    Add the Trust badges block to any section that takes app blocks, or turn on the app embed to place a set below the buy buttons, below the cart’s checkout button or above the footer.

  • Targeting and schedule

    Show a set on all products or only chosen products, collections, tags or vendors, with an exclusion. Limit it to countries, or set a start and end date.

  • Translations

    Write the heading and each icon’s text per storefront language. Where a language has no text, the set’s own text shows.

  • Views and clicks

    See views and clicks per day and per set for 7, 30 or 90 days. Counting starts only after a shopper allows analytics, and you can turn it off in Settings.

How it works

How to add trust badges to your Shopify product page

Three steps, with no code. Nothing shows on your store until a set is on and placed.

  1. Step 1 of 3

    Create a badge set

    Start from a ready-made set or an empty one.

    1. Choose Create my first badges for “Free shipping, Easy returns, Secure checkout”, or start from Payment methods, Product highlights or Guarantee.
    2. Edit each title and subtitle so it says what is true for your store.
    3. Turn the set on. Sets that make a promise start off, so you read them first.
  2. Step 2 of 3

    Choose icons and a design

    Pick how each badge looks, with a live preview beside the editor.

    1. Open Change icon to search the library, pick payment logos or upload your own file.
    2. Choose a row, grid, list or payment strip layout and one of the eight designs.
    3. Adjust icon color and size, text size, corners, spacing and columns for desktop and mobile.
  3. Step 3 of 3

    Place it on your store

    Use the theme block, or let the app place the set for you.

    1. Add the Trust badges block under the buy buttons in the theme editor, then save.
    2. Or choose Place it for me, pick a position and turn on the Trust badges (auto) app embed.
    3. Set which products, countries and dates it covers, and add translations if you sell in other languages.

Who it’s for

Who adds trust badges

  • Stores that need to build trust

    Answer shipping, returns and payment questions next to the buy button.

  • Stores that sell in several languages

    Translate every badge and limit sets to the countries they apply to.

  • Catalogs with different promises

    Show a different set for gifts, a vendor or a collection.

  • Seasonal offers

    Schedule a holiday shipping set to start and end on dates you set.

Pricing

One plan, every feature

Assurely has a single Standard plan at $1.99/month, or $19.99/year with annual billing. Nothing is held back for a higher tier.

Billed in USD every 30 days, or $19.99/year with annual billing, a 16% saving. There is no free plan and no free trial, and badges only show on your store while the plan is active. No view limits.

Standard

One plan, everything included.

Every feature

$1.99/month

  • No view limits
  • 50 badge sets, 12 icons in each
  • 1,500+ icons and your own uploads
  • Payment icons, all layouts and designs
  • Targeting, translations and analytics
Install on ShopifyBook a demo

FAQ

Trust badge questions

What merchants ask before adding trust badges and payment icons to a Shopify store.

Trust badges are small icons with a short line of text, such as free shipping, easy returns or secure checkout, shown near the buy button or in the footer. Assurely lets you build them as badge sets and place them on your store.

Create a badge set, then in the theme editor add the Trust badges block to your product page under the buy buttons. You can also choose “Place it for me” in the set and turn on the Trust badges (auto) app embed, which puts the set below the buy buttons.

Create a payment strip and choose “My store’s payment methods”. Assurely then shows one logo for every payment method your store accepts, drawn by Shopify. You can also pick methods yourself.

Yes. Upload an SVG, PNG, WebP or JPG up to 1 MB. It is saved to your Shopify Files and listed under My icons, next to the 1,500+ library icons.

On the Online Store only: product pages, the cart, the footer and any section that accepts app blocks. Automatic placement offers three spots: below the buy buttons, below the cart’s checkout button and above the footer. Nothing is added to checkout.

Yes. A set can show for all products or only chosen products, collections, tags or vendors, with an exclusion. You can also show it only in, or everywhere except, the countries you list. These product rules apply on product pages. A set placed by hand on another page shows there.

It looks for the usual buy buttons, cart checkout button and footer, and it was built around the Dawn and Horizon themes. If your theme uses something else, nothing is inserted. Place the Trust badges block by hand instead.

Yes. Add text for each storefront language in the set, including the heading and every icon’s title and subtitle. A language without its own text shows the set’s default text.

It counts views and clicks as daily totals per badge set, with no shopper ID, cookie or IP address stored. Counting waits for the shopper to allow analytics in your cookie banner, and Settings has a switch to turn it off. A click is counted only on an icon that has a link.

No. Assurely has one plan, Standard, at $1.99/month, or $19.99/year with annual billing (a 16% saving), with every feature included. Without an active plan the badges do not show on your store.

No. The plan has no view limit. The limits are 50 badge sets per store and 12 icons per set.
Still have a question? Ask us

Key terms

Badge terms, explained

The words you will meet when you set up trust badges and payment icons.

Trust badge
A small icon with a short line of text that tells shoppers something that helps them decide to buy, such as free returns.
Feature icon
An icon with a title and subtitle that points out a product or store benefit, such as quality materials or easy care.
Payment icon
A card or wallet logo that shows which payment methods a store accepts. Shopify draws them.
Badge set
A group of up to 12 badges that share a layout, a design and the places where they show.
Payment strip
A layout that shows small icons in one line with no text, used for payment logos.
App block
A piece of an app that you add to a theme section in the theme editor, here called Trust badges.
App embed
An app feature switched on for the whole theme. Trust badges (auto) uses it to place sets without the theme editor.
Spot
A number from 1 to 4 on the Trust badges block. A set names the spot it fills, so one block can show different badges from another.

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