DraftBetter
Better words for difficult conversations.
Ventures / Our Products
We build products,
not just projects.
Beyond Shopify, Devoptly creates and operates independent software products across productivity, travel, gifting, commerce and more.
Touristoo
Discover places, experiences and destinations.
DraftBetter
Better words for difficult conversations.
Zeqo
Simple tools for a better tomorrow.
Swappsy
Smart swaps for everyday decisions.
TodayBirthday
Birthday and milestone content made simple.
GetMyJewels
Jewelry-focused tools and product experiences.
Featured products
A selection of the products we’re building and growing.
Touristoo
Discover places, experiences and destinations.
Zeqo
Simple tools for a better tomorrow.
Swappsy
Smart swaps for everyday decisions.
TodayBirthday
Birthday and milestone content made simple.
GetMyJewels
Jewelry-focused tools and product experiences.
How we build our products
Problem first
We start with clear, focused problems worth solving.
Built in public reality
We design products around real users, workflows and feedback.
Fast iteration
We test, refine and improve quickly.
Long-term ownership
We launch products we’re committed to operating and growing.
A growing product studio
Devoptly is a product studio at heart. We use product development, design and engineering to create independent software across multiple categories.
Productivity
Travel
Gifting
Commerce
Utilities
Experiments
From idea to launch
Idea
We identify real problems and validate the opportunity.
Build
Design, develop and test with real users.
Launch
Ship, onboard users and deliver value.
Improve
Measure, learn and continuously improve.
From the blog
Notes from building and running our own products.
What DraftBetter taught us about tone
Product Studio6 min readDesigning discovery for travellers who have not picked a place yet
Product Studio7 min readMaking everyday impact measurable, not preachy
Product Studio5 min readOne swap at a time: how Swappsy suggests a better option
Product Studio5 min readTurning a birthday message into a two-tap task
Product Studio4 min readProduct pages that sell jewellery
Product Studio6 min read
Frequently asked questions
Independent software products that Devoptly builds and operates in its own right, outside client work — across productivity, travel, gifting, commerce and utilities. They are funded and run by us, not built to a brief.
DraftBetter, Touristoo, Zeqo, Swappsy, TodayBirthday and GetMyJewels. Each has its own page describing the problem it exists to solve and how it works.
Not all of them. DraftBetter, Touristoo and Zeqo are live and usable now. Swappsy, TodayBirthday and GetMyJewels are still in development, and their pages say so rather than linking at a domain that does not resolve yet.
Problem first — a clear, focused problem worth solving. We then design around real users and workflows, iterate quickly on what we learn, and commit to operating and growing what we launch rather than shipping and walking away.
Yes. If you have an idea, need a technical partner, or want a product built and operated properly rather than prototyped and abandoned, that is the conversation to start. Tell us the problem first — we will say honestly whether it is worth building.
Want to build the next product with us?
Whether you have an idea, need a technical partner, or want to work with Devoptly, we’d love to hear from you.